Consider The Theme Of Loneliness In The Novel Of Mice And Men. How :: English Literature

Consider The Theme Of Loneliness In The Novel Of Mice And Men. How Does It Affect The Characters? I will be looking at the theme of loneliness, how it effects the characters, how the scenes roll in with what's happening etc. When you read about George and Lennie you realise that they have a history. You think that they are a perfect pair. One is smart, aggressive, quick and looks out for the other (George) while the other one (Lennie) is slow, dumb, big, strong, kind, caring and needs to be looked out for. They fit together like a jigsaw. George and Lennie are the main characters and they are the only ones with the biggest dream - to get a big house with rabbits. That's what keeps them getting through the day. Their relationship together doesn't look close but it is. George once told Lennie to jump into a river. He did it and nearly drowned which I think showed George how much Lennie trusted him so Lennie thought that he would always be safe. Ever since then, George hasn't taken advantage of his power over Lennie. Two things drive their relationship. Their dreams, that keeps them going through the day and the fear of loneliness. Neither one of them wants to be alone nor so they fear it. Like when Lennie threatens to go into the cave alone and so therefore George fears and tries to keep him. George is a sharp man. His features are very precise and fixed. Each part of him is defined: small strong hands, slender arms and a thin bony nose. Steinbeck also says that he has restless eyes, which sometimes scares me because you get this picture in your head of tired open eyes. Steinbeck describes George like this so that he is the opposite of Lennie, which makes them opposite in every way. George's personality is a bit bad tempered. He's like Lennie's mother because he's always looking out for Lennie, which I guess makes him a caring person. He's also short tempered, as he gets agitated very easily, usually at Lennie. I think that the reason why George is so frustrated is because he has to put up with Lennie's stupidity all the time, which would make anyone frustrated. I guess you could call George friendly because he made friends with all of the people at the ranch except for Curley and his wife. He didn't make friends with them because being friends with them would cause trouble. That's a smart thing and being smart is another quality of George's personality. I think that by making George the opposite of Lennie, Steinbeck is

Adidas Internal Analysis Essay

1. Introduction Competition and competitive markets are common in every industry. Especially since Globalization is influencing our economy, companies need to stay competitive in order to survive against new rising competitors, which are basically rooted in the Middle East Asia. Analyzing own strengths and weaknesses and capturing new opportunities or avoiding threats, are one of the most important factors for reaching this goal. This paper is dealing with the German apparel â€Å"Adidas†, which is one of the world’s largest manufacturers for sportswear and sport utilities. But why are they one of the leading global players in this certain industry? There are some key factors, which influenced their worldwide success. A part of different departments, e.g. : research and development, human resources and in-and outbound logistics, which are working together in a fluent way, elements like customer relationship management and brand recognition are the main drivers for capturing new custome rs and the retention of regular customers. The intention of this dissertation will be, to explain Adidas’ internal strategies and the construction of their individual competitive advantage. One important basis for this competitive advantage is the â€Å"resource based view modelâ€Å".The resource-based view as a basis for a competitive advantage of a firm lies primarily in the application of the bundle of valuable intangible and tangible resources at the firm’s disposal. (Crook, T. R., et. al., 2008). In this scientific paper, I will conduct an internal organizational analysis of the firm. I will figure out how and why Adidas is one of the most important companies in its industry and will identify their success. 2. General Information and Organizational Structure The Adidas AG (Adidas Group) is a German multinational corporation, which designs and produces sportswear, accessories and sport utilities. The company is based in Herzogenaurach, Bavaria, Germany. The corporation basically consists of three companies, â€Å"Adidas†, the brand itself, â€Å"Reebok  sportswear† and â€Å"Tailor-made-Adidas Golf Company†. Reebok is a subsidiary of Adidas since 2005 and also a manufacturer of athletic shoes, clothing and accessories. â€Å"Tailor-made-Adidas Golf Company† designs and markets all products which are related to Golf. The Adidas group is the largest sportswear producer in Germany and Europe and the second manufacturer in the world, right behind â€Å"Nike†. The company was founded in 1924 as the â€Å"Gebrà ¼der Dassler Schuhfabrik†, but was officially registered in 1949 by Adolf Dassler, after the split of â€Å"Gebrà ¼der Dassler Schuhfabrik† between him and his older brother Rudolf. On e of the most important competitors of Adidas was and still is, â€Å"Puma†, which was established by his brother Rudolf Dassler in 1949. The structure of the organization is very well defined. There are different functional departments such as marketing, production, R&D, customer services, operations, distribution, and human resource with clearly defined jobs at all levels. The vision of the Adidas Group is to be the leader in the sportswear industry, with sub-brands built upon a passion for sports and a sporting lifestyle. In order to achieve the goal a profound understanding of the consumer and customer is essential. To satisfy the needs of the customers it is essential to build a strong customer relationship in order to understand their buying behavior (AdidasGroup, 2013). Adidas ´revenue in 2012 was listed at 14.488 billion euros and profit was listed at 1185 million euros. In 2010, Adidas worked with 1,236 independent factories, in 69 countries. 69% of these factories where located in Asia and the rest in Europe and the U.S. 27% of the Asian factories are based in China. In 2006 the sales of Adidas ´ in the A sian regions and in the emerging countries (South Korea, Romania, Russia, Croatia, and Brazil etc.) increased up to 147,8%. (Annual Report 2012, 2013) 3. Resource Based View 3.1. Tangible/Intangible Criteria In every business are many types of resources and assets. Some resources are clearly visible and tangible and others may not. The Resource Based View is a device to assess the amount of tangible and intangible resources, in order to capture possible capabilities with the goal, to build a sustain competitive advantage. The device is differentiating between intangible and tangible resources. Intangible resources are skills, services, corporate  reputation or knowledge a firm can provide. The collective knowledge of a firm’s workforce represents a tremendous resource. Intangible assets are difficult to quantify in financial terms and often impossible to sell. Education and experience are the main drivers for the knowledge of a corporate workforce, and grows within the structure of a particular industry. Tangible resources are known as raw materials, products or workforce. Corporations that are committed in primary resource extraction have holdings of very tangible goods or reso urces and often own the land outright on which their resources are located or manufactured (Freiling, J., 2001). Furthermore, but less a tangible resource, the corporation owns the rights to the coal, oil or any other raw material, that is located on public land. In both cases, the resource is a physical reality, more or less tangible and the value of which can be financially determined by observing the going market value of a certain good. Regarding â€Å"Adidas†, as one of the most important global players in their industry, it is also possible to distinguish their resources. Adidas is holding more than 50.000 employees, all over the world into their workforce. CNC machines are used in the assembly line for the mass production of shoes, which is more or less their cash cow and keeps them successful. The Research and Development departments are equipped with CAM. Software’s for creating cutting edge designs. The main manufactories are located in Vietnam and China and the bases for the organization are based in Portland, Oregon (U.S) and in Herzogenrauch, Bavaria (Germany) (Adidas Group, 2013). Patents, partnerships, sponsorships and cooperation’s with universities are intangible assets, which Adidas owns. 3.2. Capabilities Especially in times where raw materials and resources are gaining more and more value, companies need to use their assets and resources in the most efficient way, in order to stay competitive. These opportunities are called â€Å"capabilities†. Capabilities can be described as organizationally embedded non-transferable firm-specific resources. (Crook, T. R., et. al., 2008). Capabilities can be divided into distinctive and threshold capabilities. On the one hand, Threshold capabilities or resources are fulfilling the general criteria a firm has to provide, in order to survive on the market. Regarding our example of Adidas, the threshold criteria for their certain industry are  buildings, land, workforce, several departments and outsourced manufactories. But on the other hand, there are distinctive capabilities, which should not just keep the company alive, but deliver a competitive advantage. (Porter, M.E.1980). Also known as core capabilities, distinctive capabilities are the talents and unique elements that are embedded within the organization. These essential characteristics are considered highly preferred, since they provide the business with what it needs to be competitive in the marketplace and also provides the firm a competitive advantage. Therefore distinctive capabilities are generating the core competencies of an organization and are the key driving forces for a company to achieve its competitive advantages. Adidas utilizes its key resources and capabilities to create value and performance excellence. Distinctive capabilities that Adidas holds are e.g., Special R & D departments and correlations (universities), sponsorship agreements (FIFA/ NBA) , diversified operations, network and portfolio, good reputation as mid-priced brand in the industry, distribution network and strategic innovation. (AdidasGroup, 2013). 3.3. Value Chain Analysis Understanding what a particular business or firm is all about, it is necessary to analyze the specific activities the company is going through in their daily work process. The competitive advantage is build up on added values the enterprise is giving their products. Michael Porter ´s â€Å"Value Chain† is modeling a chain of different activities, companies are performing in order to deliver and provide valuable products or services. Porter is differentiating between primary activities and supporting activities. Primary activities are more or less focusing on generating profit margin and to exceed the cost structure of particular products. These activities are mainly enabled by supporting activities, which are industry-specific (Daft, L.R., 1983). By sourcing the activities, process flows can be mapped and can be used to isolate specific activities, in order to decrease the cost structure. Focusing back on Adidas, the company is separating their activities as following; in-/ and outbound logistics, operations, marketing and sales and services as primary activities. Supporting activities in their  key industry are; procurement, research and development and human resource management. Value chain analysis examines business’ units and examines how products pass through the chain, in order from inbound logistics to service, market & sales and other sections. The information provided shows where in the chain products are slowed or altered from the intended design or its usage. 4. Competitive Advantage One of the most important goals of Adidas has been, to develop a strong competitive advantage, in order to stay successful and survive against the large number heavyweight competitors. The industry, in which Adidas interacts, is characterized by a set of many specific features. The extreme rivalry between Adidas and its competitors, Nike, Puma or New Balance is higher than ever before. Nevertheless, most of these brands outsourced their production and re-defined themselves as brands or marketing organizations. Despite the fact that Adidas currently ranks right behind Nike in the segment of sports shoes and sportswear market, Adidas still has been a successful business enterprise right from the beginning of their establishment by Dassler in 1945. The encouragement and application of a spirit of constant and updated technological innovation and excellence has resulted in generating such a powerful competitive advantage for Adidas that its market opponents find it hard to beat. The high performance, market orientation, technological development and brand promise, created the expected value for customers. Especially the company’s policy and corporate culture, that includes providing their customers with the necessary technological applications, in order to meet and satisfy the full needs of their end-consumer. (Kumar, V. & Reinartz W. 2012). Ultimately, this translates to tailor-made performance products for individual customers. Tailor-made is concentrating on especial product line and a particular market segment. Therefore technological superiority of its products is the primary factor of market penetration for Adidas. Nevertheless, an intense and targeted marketing mix and strategy is the second most important key driver of success. An important fact and promotional tool for products has been, to integrate celebrities and professional sport idols into their  marketing mix. This strategy seemed to be very successful and generated a steady source of profit and sales. Consumers appreciated and enjoyed the emotional experience, to share the same daily products with their idols or people, who are influencing them. Furthermore, Adidas is following the main rules of Customer relationship management. Feedback from regular customers and surveys about particular products or advertisements created a high level of customer invo lvement and loyalty, what turned out to be the most effective strategy. These methods and tools helped Adidas to develop and build a long-term profitable customer relationship. 5. Conclusion 5.1. SWOT / TOWS During the economic crisis in year 2009, many companies and enterprises suffered turnover, profit and had to restructure their business. Many different factors were key drivers for this crisis, but not successfully adapted strategies regarding supply and demand. Consultants, who are analyzing and advising enterprises, implement different methods and tools, in order to improve the client’s business. One of these powerful tools is the SWOT- Analysis. But what is SWOT? How should companies or consultants use this tool, in order to succeed? And the most important question is, is Adidas using or ever used this methods, if yes how did they? SWOT is expecting from its users to examine, internal strengths and weaknesses of their business and to summarize external opportunities and threats, in order to develop new strategies for improvement. (Bà ¶hm, A., 2008). After developing these ideas, the proper implementation of them is important as well as the examination itself. The TOWS-matr ix ore the TOWS-analysis involves the same basic process of listing strengths, weaknesses, opportunities and threats like the SWOT analysis is claiming from its users. But furthermore the TOWS analysis is a tool that enables managers to take advantage of opportunities and minimize threats by exploiting strengths and overcoming weaknesses. In case of Adidas the strengths are mainly, their strong brand value as one of the most successful brand, a strong and proven marketing strategy, networks and strong franchising, their leading position in the industry as one of the largest player in the industry, diversified  operations in different parts of the world and the most important strength is their competitive pricing. But the enterprise has also some weaknesses. Some of the weaknesses Adidas might has to struggle with are the bad performance of Reebok in non US markets, stiff competition and similar big brands which means customers have high brand switching, high cost structure and the dependency on sport industry/athletes/sponsorships (Borowski, A. 2011). External factors are including the threats and opportunities. Increasing prices for raw materials, forged product-imitation and the tough competition in the sector with Puma and Nike are the key threats, which could menace Adidas (AdidasGroup, 2013). It is possible to use strengths to avoid threats and to capture opportunities, with the help of the TOWS-matrix. Therefore strategies, which Adidas could use in order to capture opportunities and avoid threats could be, to use diversified operations in different parts of the world and strong brand recognition for sponsorships in growing markets and the well-considered usage of celebrities (not just for advertisement, also for opening private sport academies). To minimize internal weaknesses by capturing opportunities, the enterprise should keep their focus on their strong and proven marketing strategy, networking and their strong franchising, in order to stay competitve and build close long-term customer relationships (Borowski, A. 2011). A part of that, the acquisition of competitors could decrease cost structure and rivalry within the industry and safe their status quo for the future. 6. Bibliography â€Å"Adidas, Deutsche Telekom, Infineon: German Equity Preview†. Bloomberg L.P. 16 January 2008. Retrieved on 15th of March from http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ah3ZhaeNWMdM&refer=germany AdidasGroup, (2013) Retrieved on 18th of March from http://www.adidas-group.com â€Å"Annual Report 2012†. Adidas. Retrieved on 10th March 2013 from http://www.adidas-group.com/en/investorrelations/financial_data/default.aspx Barney, J.B., (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management. Texas: A&M University. Borowski, A. (2011). Adidas Marketing Strategy – An Overview. Norderstedt: GRIN Verlag Bà ¶hm, A., (2008).The SWOT Analysis. Mà ¼nchen: GRIN Verlag. Crook, T. R., et. al., (2008). Strategic resources and performance: A meta-analysis. Strategic Management Journal. UK: John Wiley & Sons, Ltd. Daft, L.R., (1983). Organizational Theory and Designs, St. Paul: West Pub. Co. Freiling, J., (2001). Resource-based View und à ¶konomische Theorie: Grundlagen und Positionierung des Resourcenansatzes. Heidelberg: Deutscher Università ¤ts-Verlag. Kumar, V. & Reinartz W. (2012). Customer Relationship Management – Concept, Strategy, and Tools. Berlin/Heidelberg: Springer Verlag. Nickels, W. G., McHugh, J. M., and McHugh, S. M. (2012). Understanding Business (10th edition). UK: McGraw-Hill Education. Porter, M.E. (1980). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. Satya Sekhar, G.V., (2009). Business Policy and Strategic Management. New Delhi: I K International Publishing House Pvt. Ltd

Albert Camus the Stranger Meursault Is Aloof, Detached,...

Albert Camus The Stranger: Meursault Is Aloof, Detached, and Unemotional In The Stranger, Albert Camus portrays Meursault, the books narrator and main character, as aloof, detached, and unemotional. He does not think much about events or their consequences, nor does he express much feeling in relationships or during emotional times. He displays an impassiveness throughout the book in his reactions to the people and events described in the book. After his mothers death he sheds no tears; seems to show no emotions. He displays limited feelings for his girlfriend, Marie Cardona, and shows no remorse at all for killing an Arab. His reactions to life and to people distances him from his emotions, positive or negative, and from intimate†¦show more content†¦Nothing seems to be very significant to him. Later on in the book, after he kills an Arab, not once does he show any remorse or guilt for what he did. Did he really feel nothing? Camus seems to indicate that Meursault is almost oblivious and totally unruffled and untouched by events and people around him. He is unwilling to lie, during his trial, about killing the Arab. His reluctance to get involved in defending himself results in a verdict of death by guillotine. Had Meursault been engaged in his defense, explaining his actions, he might have been set free. Meursaults unresponsive behavior, distant from any apparent emotions, is probably reinforced by the despair which he sees open and feeling individuals experience. He observe s, for example, Raymond cheated on and hurt by a girlfriend, and sees his other neighbor, Salamano, very depressed when he loses a dear companion, his dog. Meursaults responses are very different, he doesnt get depressed at death nor does he get emotionally involved. He appears to be totally apathetic. Thus, he seems to feel no pain and is protected from lifes disappointments. Sometimes a person like Meursault can be appealing to others because he is so non-judgmental and uncritical, probably a result of indifference rather than sympathetic feelings. His limited involvement might attract some people because an end result of his distance is a sort of acceptance of others, thus he is not a threat to their

Nsa Spying Scandal Edward Snowden - 715 Words

â€Å"I think it’s ridiculous for a citizen of a country that views his government’s duty to protect me, protect all of us from evil, from harm, from terrorists, from foreign powers meaning ill — to classify a body of government that is designed to figure out what might hit us next and prevent it, throwing them into an evil bucket is just thoughtless,† Max Levchin, PayPal’s co-founder told the press regarding the NSA spying scandal1. Pandemonium struck once a man leaked to the world that the NSA was spying on people through their electronics. The people could only imagine what kind of information had been seen by the government. However, this was being done to protect them from terroristic threats. Honestly, there is no legitimate reason to be afraid of this. The NSA should be allowed to spy on the technology and social media of American citizens. The person who revealed the NSA spying scandal was Edward Snowden. Snowden was born in North Carolina and is 31 years old. Also, he is a high school dropout, has a GED, and spent a few months in army training. He is a former NSA contractor, but left and leaked this data, and is now considered a â€Å"whistleblower†2. In June 2013, he told the world what he had found while working for the NSA. He revealed that they were looking at people’s data in foreign countries and around the U.S. Amid all this, Edward Snowden is currently on the FBI’s most wanted list for doing this and he is hiding in Russia at the moment. Snowden also revealed whatShow MoreRelatedEthics of Edward Snowden Essay1006 Words   |  5 Pageswrong. For example Edward Snowden, a 30 year old man was born in North Carolina in 1983 (Edward snowden.biography, 2013, para. 1). Edward Snowden was a security guard that worked for the National Security Agency (NSA), after three months Edward Snowden sta rted to collect NSA files and fled to Hong Kong and leaked the files. 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Analysis Of The Book Disgrace - 1108 Words

Analysis of Disgrace by J.M. Coetzee In J.M. Coetzee’s 1999 novel â€Å"Disgrace† we can see the life of a father and a daughter who both go through life changing events. While the father, David Lurie, is accused of rape because of sleeping with a student, his daughter Lucie Lurie is actually raped by three black men. The setting of this book is in post-apartheid South Africa, where we can see that the problem this setting faces is how blacks and white can live together. In this book there is the use of several literary devices to communicate the theme. David Lurie represents the old, white South Africa through out the entire book. Unlike Lucie, who gives a good representation of how is the new white South Africa. We can see how animals play an important part of the characters in this book and also how dogs are the most important ones mentioned. How is the use of literary devices important to communicate the theme in this book? â€Å"In Disgrace Lurie’s sens of quilt for his exploitative attitude towards women symbolically configures a sense of collective responsibility of oppressors generally - and of the white writer in particular - for a history of abuse.† David Lurie is a fifty two years old divorced professor who lives alone in a city, he likes reading books and teaching but he also likes the company of women. He used to spend time with a woman who he would pay her for her company but once the woman ended things with him, he started to notice one of his students. MelanieShow MoreRelatedAnalysis Of The Book Disgrace By J.m Coetzee968 Words   |  4 PagesJ.M Coetzee is a distinguished author who has written over sixteen novels and has even won a nobel prize for his inspiring work. Coetzee is best known for his controversial novel Disgrace. A story that captivates its readers and keeps them on their toes. 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Developing Competent Reader In Classroom Education Essay Free Essays

string(217) " reader can read a assortment of stuffs with easiness and involvement, can read for changing intents, and can read with comprehension even when the stuff is neither easy to understand nor per se interesting † \." The definitions of ‘read ‘ and ‘reading ‘ from the Longman Dictionary of Contemporary English are: â€Å" Read agencies to look at the written words and understand what they are average † . â€Å" Reading means the activity of understanding the written words † . There is a huge literature on the definition of reading. We will write a custom essay sample on Developing Competent Reader In Classroom Education Essay or any similar topic only for you Order Now Harmonizing to Spache and Spache ( 1969 ) there were a assortment of definitions of reading due to the complexness and consecutive phases of reading development. Reading can besides be described in a assortment of headers such as reading for accomplishment development, as a ocular act, as a perceptual act as a contemplation of cultural background and a thought procedure. On the other manus, Williams ( 1984 ) defined reading as a procedure in which a reader looks at a text and understands what has been written. He farther stated that reading does non intend a individual needs to understand everything he reads because people read for different grounds and intents. Reading by itself seems easy and simple but many surveies have been carried out to demo with scientific grounds that the act of reading is really a really complicated procedure. Harmonizing to Ponnusamy ( 1997 ) , the first of import description of reading and its procedure can be traced back every bit early as 1917 by Thorndike, a psychologist who coined reading as logical thinking. The procedure of reading can outdo be described in an analogy written by Thorndike ( 1917 ) as cited in Ponnusamy ( 1997: 21 ) in which he described the reading procedure as: â€Å" aˆÂ ¦understanding a paragraph is like work outing mathematics. It consists of choosing the right component of state of affairs and seting them together in the right dealingss, and besides within the right sum of weight or influence or force for each. The head is assailed as it was bothered by every word in the paragraph. It must choose, repress, soften, stress, correlate organize all under the influence of the right mental form or intent or demand. Therefore, it appears that reading an explanatory or argumentative paragraph involves the same kind of organisation and analytic action of thoughts as those that occur in believing purportedly higher kinds † . two ) Definition of Competent Reader: In response to this inquiry is how the term â€Å" competent † can technically hold somewhat different significances for different persons and households. The basic definition is that non merely reading on a regular footing, but picking up at least some of the implicit in message of what you ‘re reading. If you ‘re reading more for pleasance than work or school, so the key for competence is that you ‘re basking the narrative and feeling like you ‘re genuinely plunging into the existence of the narrative when reading it. But as I merely said, this term is one of those that is a unstable graduated table of significances, so this is all merely one point of position. In the English patterned advance maps, the competent reader is briefly characterized as being able to read between the lines, seeing significance that is n’t stated straight and to deploy a broad scope of active schemes to happen and read texts for different intents. Students who are going competent readers have secured sufficient reading schemes, such as phonics, contextual cues, word onslaught accomplishments and sense of grammar, to undertake new and unfamiliar texts, with assurance, on their ain. While they may still read hesitatingly on occasions, they possess sufficient self-help schemes to hear their mistakes and self correct when necessary. They non merely scan in front to undertake longer, complex sentences ; they are get downing to look beyond the sentence to paragraphs, chapters and whole text layout. Students at this phase read for significance and are willing participants in the inventive universe of the text, visualising, sympathizing, and doing opinions about what they read. 1. The Importance of Developing Competent Reader in Classroom ‘Reading is a wont to be developed by oneself and it can non be taught by instructors. Reading is an synergistic procedure between the readers and the text. Knowledge means a deep apprehension of subjects and the linguistic communication that the reader has acquired. The more the pupil reads the more are the opportunities of going a good reader. Teachers should implement assorted schemes in schools to convey persons with good reading accomplishments, for which he proposed extended reading of easy and interesting books that would make involvement in pupils to read and at the same time better vocabulary. In states such as Malaysia, the challenges for any pupil authors of English are so great. In add-on to holding to larn to compose ( and compose to larn ) to run into the conventions and demands of composing in the mark linguistic communication, they are expected to show a high degree of lingual competency to convey the intended message in their authorship. In other words, to go competent authors, non merely do they need to hold a clear thought of the macro or top-down characteristics that make the text cohere with other texts of the same discourse genre, they besides need to be able to pull upon the relevant lingual resources at the micro or bottom-up degree to do the peculiar piece of composing cohesive ( Celce-Murcia A ; Olshtain, 2000 ) . Within the literacy community, there are two distinguishable but complementary positions on reading development. The first position, prevalent in several good publicized paperss and federal statute law ( e.g. , Snow, Burns, A ; Griffin, 1998 ) , deals about entirely with the early period of reading development, what might be described as emergent literacy. This early period is unimpeachably a critical clip in reading development, and there are virtually libraries devoted to basic dimensions of reading acquisition, including phonological consciousness, vocabulary, and eloquence ( Adams, 1990 ) Yet, there is another position of reading development that extends good beyond the initial period of basic accomplishment and procedure acquisition. This perspective looks at reading as â€Å" a long-run developmental procedure, † at the terminal of which â€Å" the proficient grownup reader can read a assortment of stuffs with easiness and involvement, can read for changing intents, and can read with comprehension even when the stuff is neither easy to understand nor per se interesting † . You read "Developing Competent Reader In Classroom Education Essay" in category "Essay examples" This peculiar orientation does non dismiss the emergent literacy position, but subsumes it as a first measure in lifetime development. It is this 2nd position of reading development-one lupus erythematosus addressed in public and political rhetoric, statute law, and educational policies-that we examine here. Specifically, it is the end to look into how reading develops across the lifetime by constructing on the huge literatures in developmental psychological science, cognitive psychological science, expertness, motive, and domain-specific acquisition, every bit good as reading research. There are of import educational benefits accrued by sing reading within such a lifespan developmental model. For one, it helps us to see the alterations and challenges pupils and grownups face one time they journey beyond the early simple classs. Presently, there is an increased consciousness that more must be done to understand the nature of adolescent literacy ( Alvermann et al. , 1996 ; Moje, 2000 ) and grownup literacy ( Kruidenier, 2002 ; Nist A ; Holschuh, 2000 ) . The more we understand about striplings ‘ and grownups ‘ continued development as readers, the better we can supply for them. The attacks and intercessions suited for immature readers taking their first stairss toward reading competency are non likely to work for older kids, striplings, or grownups, even if they still struggle to do sense of print ( Alvermann, 2001 ) . Not merely hold these striplings and grownups changed cognitively, physically, and socially, but the in-classroom or at-work literacy dem ands they face have changed every bit good ( Nist A ; Simpson, 2000 ) . A lifespan developmental position would non halt in the early old ages or go to merely to those who have yet to get the most basic accomplishments or procedures. Rather, it would see reading from uterus to tomb ; that is, for all populations and for all stages of reading growing. If instructors understood the nature of alterations that should happen in readers as they progress toward competency, and if instructors had some thought of the jobs that might originate during that journey, so they could break formulate intercessions or trade educational stuffs that might besiege jobs or better their effects ( Pressley, 2001 ) . For illustration, pupils ‘ motives for reading are critical forces in prolonging their continued growing and development in the sphere of reading ( Guthrie A ; Wigfield, 2000 ) . Thus, educational plans intent on back uping pupils ‘ long-run reading development should give ample consideration to such motivational variables, including pupils ‘ involvements and ends. 2. The Competent Reading Framework This reading model is designed to stress on the active and synergistic nature of reading. The purpose of the COMPETENT reading model is to develop COMPETENT, independent readers. The content and public-service corporation of two theoretical accounts of reading comprehension trials, the basic accomplishments assessment theoretical account and the multiple pick cloze ( MCC ) theoretical account, are discussed. The basic reading competence theoretical account assesses the ability to read or deduce â€Å" basic † significances from a scope of written or symbolic communicating, as is necessary for day-to-day life in this society. This limited analysis of the basic competence theoretical account suggests some grade of positive practical impact of the trial ; applications of this theoretical account are illustrated. Criticisms of this theoretical account province that such a trial is non theoretically based, nor objectively consistent, nor does it give scores that provide detailed diagnostic counsel in the instructional procedure. The multiple pick cloze ( MCC ) technique was developed as one look of the actual comprehension concept, viewed as the basic accomplishment underlying the reader ‘s ability to deduce expressed significances from written linguistic communication. Items in the trial are objectively developed and derived from a theoretical model, therefore supplying guidelines for construing the resulting trial tonss. Current developments suggest that these trial consequences can be used to place the sorts of stuffs that readers can grok at the actual degree for specific intents. The trial besides appears to offer a diagnostic capableness with reasonably distinct instructional deductions 3. The Benefits of Competent Reading Framework. There are several cardinal facets of the Competent Reading Framework made it so effectual in assisting pupils to better their ain egos. Such as: – Comprehensive Schools come to set up two to three hours of day-to-day literacy direction across all content countries Schools utilize a model for turn toing four of import larning constituents: comprehension, eloquence, word cognition, and composing Professional development includes direction, lesson planning, and rating and appraisal of pupils Capacity Building Teachers become better prepared to be after and implement direction that addresses pupils ‘ strengths and demands Teachers learn to take research-based schemes that lead to increased pupil accomplishment Professional development extends to the disposal to guarantee support of instructors ‘ attempts to better literacy direction Flexible The Framework is non a written plan or commercial merchandise, so it can be shaped to local contexts to better run into the demands of pupils School forces can fit their ain manners, course of study, and stuffs to Framework guidelines All activities and staff development are designed collaboratively with each school Effective Adoption of the Framework has helped many schools accomplish singular additions in school reading accomplishment ( Preliminary Analysis of an Innovative Framework for School Reading, National Science Foundation, 2001 ) This undertaking was adopted system-wide in 2001 by the Chicago Board of Education and is now implemented in 600 Chicago schools, with 26,000 instructors, functioning 437,000 pupils yearly The Framework rules are consistent with recent determination of the National Reading Panel, and has been so effectual that it is now used by 100s of schools across the state Servicess for Helping Schools The Chicago Reading Framework Project offers schools a broad scope of possibilities to take from when make up one’s minding on services.A Schools can custom-make their professional development services by choosing from the following options: Ongoing Support School-wide support to implement the Reading Framework, concentrating direction on comprehension, eloquence, word cognition, and composing Consultations to help instructors in developing more chances for reading and composing within linguistic communication arts/reading and across the content countries Support for instructors in distinguishing their direction to run into the demands of heterogenous schoolrooms Follow-up coaching to instructors that includes schoolroom observations, support within the schoolroom, in-class mold of instructional schemes that support Framework guidelines, unwritten and/or written feedback, and co-planning to run into the demands of pupils Analysis of available pupil informations to place focussed, mensurable aims, every bit good as appropriate instructional schemes to run into those aims Engagement in grade degree meetings to present extra, grade-appropriate schemes and information Workshops Professional development that addresses the undermentioned key reading elements: phonemic consciousness, phonics, eloquence, vocabulary development, comprehension, and composing Workshops on a assortment of subjects such as appraisal and rating, motive, standards-based course of study, content country literacy, schoolroom direction, among others Full twenty-four hours or half twenty-four hours workshops, developed in concurrence with reading specializers to turn to school demands, are available for the whole module Combine sound theory and practical schoolroom application to assist instructors understand why and how to efficaciously use suggested thoughts and schemes Include mold, guided pattern, and comprehensive stuffs to assist instructors to the full grasp what they learned during workshops and use it in their ain schoolrooms Leadership Consulting with decision makers, reading specializers, and instructors to analyse school broad literacy attempts and find long- and short-run ends Reding the principal and administrative squad to guarantee consistent execution of the Reading Framework across class degrees Helping school leading with monitoring and support of instructors ‘ attempts Promoting instructors to back up one another and take more of a leading function themselves Collaborating with Reading Specialist and administrative squad sing techniques to turn to literacy betterment across the school Appraisal and Evaluation Evaluation of all facets of reading direction and do recommendations for alteration when necessary Analysis of standardised trial and other appraisal informations to steer programs for school betterment Periodic studies and checklists for instructors and decision makers to both assess the advancement made toward ends and to find hereafter techniques to run into school and schoolroom aims Training to help instructors in construing multiple appraisals to better turn to the instructional demands of pupils Regular schoolroom visits to join forces with instructors to analyse their usage of instructional clip and schemes for reading direction across the course of study. 4. The Challenges and Potential Problems in Developing Competent Reader Reading is a really of import accomplishment as it is recognized as a necessary portion of obtaining a better occupation and entree to literature and cognition. However, reading in a foreign linguistic communication such as English might be a job for some people. Snow, Burns and Griffin ( 2006 ) claim that there are three possible faltering blocks in reading viz. the trouble in understanding and utilizing the alphabetic rule, the failure to reassign the comprehension accomplishments of spoken linguistic communication to reading and the deficiency of motive and grasp for reading. They further add that kids who face early reading job deficiency anterior cognition and relevant accomplishments such as the ability to bring forth words, the ability to separate sounds, the ability to get the hang the mechanics of reading and the ability to place letters. This trouble leads to low motive and can be debatable for linguistic communication instructors as â€Å" the motive of necessitating to read is powerful † ( Nuttal, C, 1996: 3 ) . However in order to assist kids to read it is of import to acquire them to read extensively. Nuttal farther adds that the latter is the easiest and most effectual manner of bettering the reading accomplishments. During reading, pupils may hold trouble decryption, and so hold trouble reading the words of their texts accurately. In add-on, these pupils read excessively easy, or deficiency eloquence. As a consequence of their slow, laA ­bored reading, they frequently do non grok much of what they read, and the attending they have to give to calculating out the words keeps them from understanding the text. All excessively frequently these pupils lack sufficient background cognition about the subject of a text. They may hold problem linking the thoughts of a text. They frequently are non familiar with the vocabulary they encounter, and have problem finding word significances. Further, even when the pupils posA ­sess relevant background cognition, they often are non able to actiA ­vate it to assist them understand what they read. Some readers besides are incognizant of text organisation. They do non cognize plenty about the organisational construction of narrations or the variA ­ous organisational constructions of expositive texts to assist them read and unA ­derstand. After reading, these pupils typically do non believe about or reflect upon what they have read. They about ne’er seek out extra information about a subject. The cumulative consequence of these troubles is that they frequently lose assurance in their ability to read. Because reading is hard for them and they can non and make non read widely. As a consequence, they are exposed excessively much less text and so receive much less pattern reading. Further, the pattern they do have is frequently frustrating, because many of the texts they are asked to read are excessively hard for them. 5. The Ways to Instil More Interest in Reading among the Learners Theorists, psycholinguists and linguists have given many sentiments refering to reading and the procedure of reading. Many agree that reading is a complex country ( Ehri, 2001 ; Snow, Burns and Griffin, 2006 ) . In the procedure of reading, the reader constructs intending from written texts. In reading, readers go through certain procedures. These procedures are explained through the three reading theoretical accounts viz. bottom-up, top-down and synergistic theoretical accounts of reading. The bottom-up theoretical account emphasizes on print, wherein the readers decode the print in the signifier of letters and words into text, into phonological representations before building significance ( Nooreiny Maarof, 1998 ) . The top-down theoretical account suggests that the readers guess the significance in the text by doing anticipations about the print and building of intending with the counsel of anterior cognition ( Ibid, 1998 ) . The synergistic theoretical account, on the other manus, combines both the reading theoretical accounts mentioned earlier. Harmonizing to this theoretical account, our reading is said to happen at assorted degrees through the interaction of physical texts on the page and our mental constructs. This theoretical account of reading reflects the underlying theory that supports it, viz. the scheme theory. Schema Theory is really our background cognition at work in the procedure of linguistic communication comprehension ( Hadley, 2000 ) . ESL instructors can make a reading wont among scholars by choosing books which are gratifying to read. The standard for choosing texts must be readability ( ie. accommodating the lingual degree of the reader ) and suitableness of content ( ie. accommodating the rational demands of the reader ) . When books are appealing in coloring material and illustrations with small bullying in linguistic communication and content, there will be sufficient motive to run into any novice reader ‘s appetency to read. Besides this the instructor could besides hold a set of category library books which pupils can borrow. Some scholars, one time provided with reading stuffs will read rather merrily with no farther encouragement from the instructor, others will necessitate farther inducements . One manner the ESL instructor can assist is by puting undertakings after reading a book. This provides a utile feedback to the instructor as to who is reading the most books and which books are most popular. Undertakings include supplying a guided book reappraisal format that the reader has to make full upon completion of a book and a category reading chart naming all the rubrics of books read on the horizontal axis of the grid with names of pupils on the perpendicular axis ofthe grid. By plotting, the chart will bespeak the general advancement ofreading in the category. It will be a good thought to inquire the readers to associate a small ofwhat they read and possibly keep category treatments on the more popular books read. The texts that are given to pupils are simple and interesting and assist them in accommodating in literary texts. In the schoolroom we might hold a category of mix ability pupils and non ever all the pupils find the texts ‘simple ‘ per say. Teachers have to make their ‘extra ‘ prep to do the texts either simpler for the weaker pupils or more hard for the good pupils. Merely to do the texts interesting and stimulating are n’t plenty. Teachers need to be a good function theoretical account in advancing healthy reading wonts. When pupils see for themselves that the instructors read and are knowing automatically pupils would desire to be like them. In short, being a good function theoretical account is really critical in instructors ‘ profession. The texts besides must suitable for each degree but we ca n’t state that the linguistic communication or vocabulary is non excessively hard. Private reading can be a rewarding and self-sufficient activity for them, worthy of the clip and energy they invest in it. They see what reading has to offer them. Students who are firmly established as competent readers read with understanding at a actual degree and can besides read beyond the text and between the lines. They infer and deduce both concealed and implied significances and, even though their illations may non ever be firmly rooted in the text, they by and large make sense. Students at this degree deploy a scope of inventive responses to text, such as empathy, anticipation and guess. They may compare the universe of the text to their ain experiences and are able to do simple remarks about a author ‘s point of view every bit good as the consequence of the text on the reader. In both fiction and non-fiction texts, students are able to pick out relevant points, back uping them by some by and large relevant textual mention or citation every bit good as identifying and doing simple remarks about the author ‘s usage of linguistic communication and organisational characteristics. 6. The Strategies to Foster the Reading Habit among Malayan Learners In position of this, something has to be done to cut down and if possible, to wholly eliminate illiteracy among pupils. Therefore, to get down with, instructors must be seen as function theoretical accounts for the pupils to emulate. Teachers must read a batch in order to maintain abreast with the fast-changing information age. Teachers should affect themselves in reading because harmonizing to Eskey ( 1986. p.21, cited in Renandya A ; Jacobs, 2002 ) : â€Å" ReadingaˆÂ ¦must be developed, and can merely be developed, by agencies of extended and continued pattern. Peoples learn to read, and read better by reading. † This position on extended reading as a reading wont is besides shared by Krashen ( 1993, p. 23, cited in Renandya A ; Jacobs, 2002 ) that through reading we â€Å" develop a good authorship manner, an equal vocabulary, advanced grammar and aˆÂ ¦ becomes good spellers † . Finnochiaro ( 1989 ) besides suggests that instructors need to read to assist ease their teaching-learning activity in the schoolroom as information obtained through their reading will assist them maintain in touch with current issues and to use them in their schoolroom treatment. An effectual instructor is a instructor who ever keeps abreast with alterations be it in learning or larning facets. In position of the above mentioned jobs, the research worker would wish to look into the reading wonts of instructors in the four schools. The hapless reading wonts among Malaysians can be seen in studies conducted by the Ministry of Education on National Literacy in 1982 and 1996 ( Kaur and Thiyagarajah, 1999 ) . In the earlier study, an mean Malayan citizen read a mere page or two a twelvemonth whilst the later revealed an norm of two books a twelvemonth. In position of this, the research looked into the reading wonts of instructors in four government-aided secondary schools ( Mission Schools ) in Kuching territory. The survey focused on the types of reading stuffs that they read, whether their instruction tonss inhibit their reading wonts, factors that influence their reading wonts, clip spent on reading and grounds for reading. Every one of us knows how to read, but how frequently we read and what sort of stuff we read? We can non deny that reading is a really good wont, We can get the general cognition by reading. That is why we are inculcated the reading wont by our parent and instructors since we are immature. But, Malaysians have hapless reading wont. Well, if you do n’t believe that, merely look into out the study done by the National Library in 2005 to find the profile of Malayan readers. More than half of the 65,000 respondents answered that they read less than seven pages a twenty-four hours and those 10 old ages and above merely read about two books a twelvemonth. Now, it is the clip to do the Malaysians realize the of import of reading and do it as their wont. There are many reading stuffs around us, for illustration, newspapers, magazines and all sort of books. Possibly people feel that reading the words on the paper is a deadening occupation in this engineering century, hence, a new sort of book is being created, that is, electronic book. The words are non lie on the documents any longer, but on the screen of computing machine and you can convey along it wherever you go. It is really convenience to the people today, you merely salvage the book you want to read in the computing machine, no affair how many of book you want to read, there is no the midst and heavy of the documents. Other than that, the authorities has already put attempt into the plans that encourage the people to read more. Many plans have been organized, such as reading festival, reading run and so on. Although the attempts did non derive many supports from the populace, we can non deny the attempts were really do an consequence. Many of the people who were take portion in those plans know the of import of reading and do reading as their new wont now. Besides, the reading wont should be inculcated among childs. To make that, the function of parents and early instruction is really of import. The parents must state the kids about the benefits of reading and do reading more interesting to pull their attending toward reading. Parents may read them a narrative before slumber and inquire the kid read the narrative in bend on the following twenty-four hours. In position of this job, Malaysian A Ministry of Education ( MoE ) attempts to implement more effectual and efficient readingA programsA which are executed consistently and continuouslyA A via a long termA plan known as NILAM Program ‘NP ‘ ( Nadi Ilmu Amalan Membaca ) or slackly translated as â€Å" reading is the pulsation of cognition. Government schools or schools under MoE in Malaysia instructed to put to death NP get downing from January 1999 in conformity to CircularA Num.13/1998A dated 22A May 1998. NILAM: Concept Guide Book and Implementation inA School published by Technology of Education Division, Ministry of Education of Malaysia ( 1998 ) . The Education Ministry is widening the range of the NilamA or Award to promote more studentsA from primary schools every bit good as secondary schools nationwideA to read. The Nilam Award is a reading programme initiated by the Education Ministry in 1999 to instill the reading wont. Students are recognized at primary and secondary school degrees harmonizing to the figure of books they have read. To be awarded the Nilam Award at primary school degree, pupils must read 360 books or more, while at secondary school degree, they have to read 288 books and supra. To measure up, pupils are required to enter their reading activities in reading records. In bend, instructors must attest these records. Recognition is later given to pupils based on the figure of books they have read and reading activities, such as storytelling, that they have carried out. Other extended reading programmes have besides been implemented over the old ages such as Uninterrupted Sustained Silent Reading ( USSR ) , ‘Drop Everything and Read ‘ ( DEAR ) and the Book Flood Approach ( Elley and Mangubahi, 1983 as cited in Renandya and Jacobs, 2002 ) . The intent of the programme is that readers read big measures of books and other stuffs in an environment that nurtures a womb-to-tomb reading wont. While much attempt has been put into reading runs and programmes, indicant is that more and more Malaysians are non interested in picking up the wont. Malayan pupils at the third degree have so shown our pupils ‘ hapless respects for reading ( Mohd Sallehudin 1994, as cited in Normah 2004 ) . The recent, Read-a-thon Read2009 was to instill a love for reading and charity among the immature. For the 2nd twelvemonth running, pupils throughout the state late participated in Malaysia ‘s biggest reading endurance contest. This event was organized by Scholastic, the universe ‘s largest publishing house and distributer of kids ‘s books. This twelvemonth ‘s read-a-thon, titled Read2009: One State Reading Together, was supported by the Education Ministry and held in concurrence with its 1Malaysia Reading Camp. Read2009 was a simple name with a large message. Students read recreationally for 2009 seconds ( 33 proceedingss 29 seconds ) . Reading recreationally means that pupils choose a book of their pick, alternatively of regular school text. Students can read independently or together with their schoolmates and instructors. The aim of Read2009 is to instill pupils with a love of reading. The programme emphasizes diversion reading because pupils must be able to tie in good feelings and pleasant memories with their reading experience ; otherwise, it becomes a job. Reading provides a valuable support of linguistic communication and constructions presented in the schoolroom. It besides provides scholars the chance to pattern deducing significances from the context where constructions and vocabulary are unfamiliar. In add-on, it enables the scholar to reproduce mentally and vocally looks and words present in any written signifier. Therefore, consciously or unconsciously the scholar begins to pass on efficaciously, utilizing the cognition acquired through reading. Extensive reading besides provides the scholar an chance to increase his reading velocity, a accomplishment seldom touched upon in the ESL schoolroom. As the pupil is reading for pleasance, opportunities are he will be eager to see what happens following and will therefore attempt to read faster. Furthermore, as the scholar is reading on subjects that involvements him, it increases his motive and gives him a more positive attitude towards the mark linguistic communication. â€Å" To get the wont of reading is to build for yourself a safety from about all the wretchednesss of life. † – W. Somerset Maugham Somewhere after â€Å" lose weight † , â€Å" halt procrastinating † , and â€Å" autumn in love † , â€Å" read more † is one of the top ends that many people set for themselves. And justly so: A good book can be enormously hearty, can learn you about things beyond your day-to-day skylines, and can make characters so vivid you feel as if you truly cognize them. The following are several ways to cultivate reading wont. Set times. Always carry a book. Make a list. Find a quiet topographic point. Reduce television/Internet. Keep a log. Travel to used book stores. Have a library twenty-four hours. Read merriment and compelling books.. Make it enjoyable. Blog it. Set a high end Have a reading hr or reading twenty-four hours Decision The undertaking of reading is accomplished through an interaction of top-down and bottom-up processing. A individual ‘s yesteryear cognition allows text deconstruction but is at the same time added to during the procedure by new information. Becoming a fluid reader involves happening connexions to one ‘s ain life and doing new information portion of one ‘s ain cognition. The development of principled flexible accomplishments that can be applied to different reading undertakings is one of the most effectual things from a reading category. Learners every bit good as instructors can break understand what messages are in a text by analyzing it with a figure of attacks. Schema theory offers insight on the manner cognition is constructed but is far from a complete unveiling of the cryptic procedure of reading. As instructors, it is of import to supply quality reading beginnings that are suitably leveled and of high involvement to kids. Research has shown that when kids are interested in what they read, comprehension improves. In this plan, we have included fiction, nonfiction, and readers ‘ theatre books, literacy centres, online readers, and synergistic reading experiences. We have addressed the edifice blocks of reading direction by supplying readers and related activities that reinforce phonemic consciousness and phonics, vocabulary development, eloquence, and comprehension. And, the stuffs provided to back up these edifice blocks are synergistic and actuating. It has to be said that doing scholars cognizant of the larning schemes they can use to assist them in their reading does look to hold its advantages. The scholars in the present survey by and large performed better after the consciousness raising session and this is apparent in the better sum-ups they provided of Text 2. Si nce this is merely an exploratory survey no far-reaching claims will be made until the scholars concluding tonss for the reading class are obtained. In any instance, the thought that there is an alternate to long-run scheme direction that does non incur much cost or schoolroom hours but can still heighten scholars scheme consciousness is an attractive option to see. Reading is an of import beginning of cognition for those seeking to accomplish eloquence and efficiency in a foreign linguistic communication. However, efficiency in reading is merely possible if the reader is equipped with the appropriate reading accomplishments. In the ESL categories, most of these accomplishments are taught during intensive reading lessons. Learners of the linguistic communication can shortly go efficient reading if they utilize the accomplishments taught to construe the author ‘s purposes and deductions when reading reliable stuffs. The ESL instructor can promote reading wonts among scholars by puting undertakings to complement the reading programme. Ultimately thought, the reader has to pull off on his ain. Motivation besides is one of the cardinal factors that determine the rate and success of scholars ‘ attainment. It provides the chief inducement to originate the acquisition of a foreign linguistic communication and subsequently the finding to con tinue and prolong the long hard acquisition procedure. Without sufficient motive, even persons with the best of abilities can non carry through long-run ends. As we have seen, a developmental model of reading can be forged from the extended research in expertness that chronicles the womb-to-tomb journey toward proficiency that begins with one ‘s first engages with written linguistic communication. We recognize that there are other powerful forces and events in the lives of readers, outside those considered here, that can assist find the destiny of developing readers. However, our focal point here has been on the factors addressed in the expertness literature, and peculiarly in the research on the Model of Domain Learning ( Alexander, 1997 ) . Those factors-knowledge, involvement, and strategies-should be elements of effectual reading plans and school course of study. Within instructor development, the committedness to this lifespan position would besides ensue in certain programmatic accents. For case, there would be expressed attending to the instruction of schemes that underlie reading public presentation. In that manner, instructors would be better able to help their pupils in the development of rich strategic repertories. Further, we would anticipate professional development to aim a scope of narrative and expositive reading stuffs of both a traditional ( e.g. , book ) and non-alternative ( e.g. , Web pages ) nature ; stuffs that pupils are likely to face in and out of school. In add-on, techniques for actuating readers and for integrating their involvements in reading direction would be an built-in portion of instructors ‘ professional development. Possibly most significantly, a concern for the fosterage of rea ding development would no longer be relegated to the early simple classs. Rather, the development of reading would be seen as a duty of all teachers-from preschool through high school. How to cite Developing Competent Reader In Classroom Education Essay, Essay examples

Circuit Board Corporation free essay sample

Circuit Board Corporation creates and manufactures printed circuit boards. The founder, the late Dieter Adams had started Circuit Board Corporation in 1961, were the computer industry was in its introductory stages. The company started by designing and manufacturing PCB’s for minicomputer companies. Maggie Adams which was Dieter Adams beloved wife was employed as a part time employee and secretary of the board to CEO after her husband died. Circuit Board Corporation served three segments within the computer industry market. Low-End Segment for servicing simple applications requiring one to four layer boards, Mid-Range Segment for servicing more complex applications requiring 12 to 24 layer boards, and High-End Segment for servicing the most complex applications, requiring 30 to 50 layer boards. However the 30 million dollar company it had gone from making $1. 2 million pretax in 2000 to losing $614,000 in 2001 and has been facing turmoil economically since. Problem Recognition An unfit Maggie was now the CEO and in charge of the company, experiencing vast declines in the company financials, and is obtaining difficult and mixed advice. SWOT Analysis Strengths The company has a 4 decade long standing The company is established Family owned corporation COO Ben Cashman Shed unprofitable sectors of the business and focused on midrange The company efficiently downsized to 100 employees Decreased wage and operation expenses by operating one shift Recovery efforts to get paid faster Weakness Failure to improve the company processes Reduction in bookings from 2. 5M to 1. 8M in one year and continuing General and administrative expenses were high at 10% of sales Negative effects of the company cash flow Their Inventory levels were inefficient, only half were productive CBC had no original patents Opportunity Process and fabrication technology investments Smaller competitors had exited the market Potential lucrative investment in purchasing several board designer shops to execute an upstream design process Potentials from the diversification of their portfolio in adding new customers Threats Lawsuits due to their 4 million dollar debt to suppliers with extensive overdue periods The company sales were not making any improvement The company did not have a market competitive advantage and competitors are now leading Problem Definition Due to the death of Dieter Adams, Maggie Adams had gone from being a part time employee and secretary of the board to CEO. As a new and inexperienced person as it relates to managing, Maggie may not be an effective leader. The onus is on her to decide on the forward moving direction of Circuit Boards Corporation and the best interest for the family. Maggie Adams has been drawn between the advices of COO Ben Cashman who advised Maggie to be ready for a turnaround as the market would rebound in the second quarter of 2002, and the advice of Board members Dane Lombard, Will Tatelman Don Armour, urging Maggie to get out of business. In January 2001, the high-tech industry was negatively affected by the economy, as such the printed circuit board industry had reported between 50 percent and 75 percent declines in quarterly revenue compared to the previous year causing smaller competitors to exit the market. With this occurrence, Circuit Board Corporation had gone from achieving 1. 2M pretax in 2000 to losing 614. 000 in 2001. Alternatives Option 1: Attract investors to purchase Circuit Board Corporation Pro: Allows Circuit Board Corporation to acquire smaller competitors that are exiting market. Pro: Maggie can purchase the facility and create a rental agreement with investors. Con: Family will lose business as well as employment. Option 2: Maggie can file for Bankruptcy Pro: Bankruptcy will eliminate possible lawsuits from suppliers and other debtors. Pro: Anticipate the promised market turnaround foreseen by Ben Cashman Con: Auditors can audit and realize issues with total income Maggie and family have been receiving. Option 3: Sell Circuit Board Corporation Pro: Maggie can receive a sizable offer from potential buyers, making her and her family financially wealthy. Pro: The new owners of the business can save the reputation of the company and its existence. Pro: The market show no sign of bouncing back Con: Buyers may change the businesses existence or undermanage it to extinction. Con: The market is unattractive and may cause the corporation to sell for a very low fee. Recommendation Maggie should choose the board of directors’ advice and go with option 3, which is selling the business. Maggie needs to accept that she is not competent to manage the corporation. She should sell her shares as there is a strong possibility that the corporation CBC does not survive economic downturn. The potential for rent is not worth risk. Implementation Short Term: There will be potential setback such as finalizing a sale agreement due to the fact that the market is currently unattractive. Obtain a law team and a business investment analyst agent to value and bargain for the highest possible, emphasizing the anticipated market rebound sales price they can deal for as is with liabilities included. Long Term: After the business is sold, Maggie and family will be financially secure. The business under new management and ownership can be restructured strategically to start generating profits from new investments. The corporations’ reputation will be redeemed and as such Dieter’s business vision and legacy can continue.